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Investing Is Easy.

Being Human Is Hard.

I founded Trace because I know there is a better way to manage wealth that doesn't involve the opaque fees, proprietary products, and conflicted advice offered by too many large financial institutions.

 - Peter Heilbron, Founder

What’s the Value of Great Advice?

We’re here to help solve the challenges that get in the way of protecting, optimizing, and growing your wealth:

  • Overcoming Behavioral Biases
  • Formulating and Sticking To a Plan That Makes Sense
  • Understanding the “Why” Behind Your Wealth

We Don’t Claim to Be Everything to Everyone.

Instead, Trace Wealth Only Focuses on Accomplishing Three Things:

Organizing your financial information in a way that resonates with you.

On paper or online, we can work with both.

Helping you better understand the drivers of your financial success.

Drowning out the noise & focusing on what really matters.

Managing your investments.

Utilizing the most advanced financial science & empirical data available to drive to better portfolio outcomes

We’ll Help You Trace Some Good in The World

Our founder Peter uses his personal connection to Children’s Hospital Los Angeles to empower our clients to do good in the world year after year. At the end of each year, Trace Wealth encourages our clients to “Trace Some Good” by refunding up to $1,000 of advisory fees to donate to the charity of their choice. Donate to CHLA, and we’ll match it up to $1,000.


CHLA is ranked by U.S. News & World Report as the #1 children’s hospital in the Western United States. Most importantly, CHLA is a “safety net” hospital, meaning they’ll treat any child, regardless of their ability to pay for that care. CHLA offers a rare combination of world-class expertise, groundbreaking research, and compassionate care for children and their families.

Join our Firm in Making a Difference
in The Communities We Serve

Get in Touch